FCAA Blog

The FCAA Blog features posts from FCAA staff, Board and members on recent news, events, and issues of importance to the AIDS funding community. When possible, we try to link to other blogs/news featuring funding examples and best practices.

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AIDS Media @ 30

07/15/2011

Authored by Sarah Hamilton

As a new parent, I’ve been watching a lot of television. A lot. But something the other day gave me pause: a commercial featuring an African-American woman talking about her experience as an HIV-positive single mother in America today.  This spot was part of We are Greater than AIDS, the national media movement launched by the Kaiser Family Foundation and the Black AIDS Institute in 2009 to respond to the AIDS crisis in the U.S., with particular emphasis on the severe and disproportionate epidemic among Black Americans. Importantly, it ran during So You Think You Can Dance (yes, I admit it)…not only are we talking about prime time placement, but an audience one can assume is made up of young adults and teens, an age group that continues to be at risk with latest statistics showing that those between 13 and 29 accounted for 34% of new infections in 2006 (Kaiser, June 2011). A few years back I remember having the same feeling after seeing a PSA-type trailer before a movie that featured Magic Johnson (check out the work of the FCAA member organization Magic Johnson Foundation here); I tried to remember the last time I had seen something like this (hint: it was close to a decade).

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