Social Media & Technology:
American Youth and Sexual Health
January 19th, 2012
*Recording now available (see right side-bar)*
We were thrilled that close to 40 grantmakers joined us for an
informative discussion led by Deb Levine, Executive Director of ISIS (Internet Sexuality Information Services). Focused on their TECHsexUSA white paper, a project funded by the Ford Foundation, Deb shared new data on how youth - particularly youth of color - use technology for their sexual and reproductive health.
- The average 16-24 year old spends 70 hours a week in front of three screens, sometimes simultaneously
- 89% of urban youth of color who have questions about sex use search engines.
While we heard that stakeholders are already using this new data to encourage dialogue within their agencies, Deb also shared a few tips on how funders - of all sizes - can get involved.
- Support tech trend forecasting, especially in cross-issue areas
- Collaborate with funders and other partners to support and share trend research
- Train grantees on how to use technology (provide technical assistance)
The presentation also focused on the key issues of measurement and evaluation. Before starting social media/new technology projects, Deb recommended to:
- Find out what else is going on in the field - analyze 3-5 of your collegial/competitor organizations and find out what they're doing to set a baseline
- Set your goal - is your project meant to raise awareness, raise funds, change policy, educate or motive an action? Ultimately your goal will determine which type of media you use and how you measure success.
We proudly hosted this conversation with the Funders Network on Population, Reproductive Health & Rights and Grantmakers in Film and Electronic Media.
